Corporate Brand Guidelines - Basic Elements

The Shire logo is in a letter form and is a unique design. It should only be reproduced from original artwork – this ensures that the logo is always of consistent style and format.

The stylised 'S' is a unique letter style and should not be recreated from any computer typeface. It should never be used alone without being accompanied by the full Shire logo.

Logo positioning

As a general rule the logo should be placed in the most prominent position as the individual situation allows.

Obtaining the logo

There are several digital file formats for the Shire logo. Depending on the usage, please seek advice from the Corporate Communications team before selecting your file.

There should always be sufficient blank space around the logo for it to be prominent. This exclusion zone is shown left.

The Shire logo must never be reproduced from any other artworks than those supplied by the Corporate Communications team. The Shire logo must only be reproduced in the corporate colors (see sections 1.6 and 1.7).

Illustrated examples show incorrect applications:

1. the proportions of the logo must not be distorted
2. the addition of elements to the logo is not allowed
3. individual elements of the logo should never be used independently
4. the logo must not be used as part of a sentence or sub-brand
5. the individual letters of the logo must not be re-spaced
6. the logo must not be reproduced in tints