Arial is the approved font to be used in all correspondence and presentations created within Shire. Arial has
been selected as it is widely available on all computers. All stationery items available in template form are set
up in Arial. Arial should also be used for online use.
External
Helvetica Neue has been selected for use on external facing material. This font should be used for all
brochures, advertising and signage.
The use of illustrative fonts is encouraged where appropriate. For example, you might want to use a number
of different fonts when producing a poster with quotes form diverse people. Another example may be to use a computer
print-out style font when introducing the launch of a web or online based communication.
This approach is in keeping with the BRAVE brand and allows us to be creative.
