In all our communications we need to be seen, heard and understood. This means making sure we have a clear point of view based on our knowledge and expertise, supported by facts and real stories.
All good communication is a two-way process. So by being clear and open, we will encourage people to engage in debate and add their voice and point of view to ours. Brevity is key to being vocal. Remember that it's not about the number of words we use it's about the number of messages.
So we don't use unnecessary long sentences, ambiguous language or jargon. And we avoid clichés like the plague!
When words are used as a smoke-screen they become a barrier to good communication.
VOCAL is not... Shouting, Hectoring, Sermonising, Lecturing, Condescending, Patronising.