Corporate Brand Guidelines - Stationery Templates

Illustrated are examples of Shire's business cards.

Business cards may be reproduced in any of the Shire corporate colors.

Ensure that the color of the logo and the reverse of the card match.

See below for the business card artwork specification.

Everyone should have a set of business cards in the full range of colors. Don't just choose one color.

Illustrated are Shire's business cards.

Orange is shown in this example but make sure you print a set that has cards in each color.

Ensure that the color of the logo and the reverse of the card match.

Dimensions

Rest of World—85mm x 55mm
US—3½" x 2".

FRONT

Logo

In the cards illustrated, the logo prints PANTONE® 158 EC and appears at a width of 40mm (1.57"). However, any colour from the palette may be used.

Company details

Helvetica Neue 45 Light. 8pt on 8.5pt. Company address and contact details prints Black. If you have a long job title or need to include additional information on your card, consider putting the address information on fewer lines.

Name

Helvetica Neue 45 Light. 10pt on 17pt and prints Black.

Job title and department

Helvetica Neue 45 Light. 8pt on 8.5pt. Job title and department name (optional) prints Black.

BACK

The back of the card illustrated prints PANTONE® 158 EC. However, any colour from the palette may be used.

(Country name) Office and contact numbers

Helvetica Neue 45 Light. 8pt on 8.5pt reversed-out white.

Brand line

Helvetica Neue 65 Medium. 12pt on 12pt reversed-out white.

Paper stock

Conqueror CX22, Diamond White 350gsm (118.34lb writing Conqueror).