Guidelines for the use of ® and ™ in Shire Publications Trademarks owned by Shire
When using the symbols ® or ™ the relevant symbol should appear in superscript after the first reference to the trademark in the document (preferably in the heading), followed by the generic name of the product. Subsequent references to the trademark should be in upper case only.
For example, 'ELAPRASE® (idursulfase)' and then 'ELAPRASE.'
The symbol ® must only be used with 'registered' trademarks. The symbol ® must not be used with trademark applications or unregistered trademarks. However, if the document is:
- designed for global release, the symbol ® may be used if the relevant mark is registered in the US, the EU (as a community trademark) or the UK (Principal Territories); or
- specific to a particular country, the symbol ® must only be used if the relevant mark is registered in that country, and if not, the symbol ™ must be used instead.
For example, in a UK specific document relating to FOSRENOL, the first reference to the mark will be 'FOSRENOL® (lanthanum carbonate)' and then 'FOSRENOL' as the mark is registered in the UK. If the mark was not registered in the UK or was still a pending UK application, the first reference to the mark would be 'FOSRENOL™ (lanthanum carbonate)' and then 'FOSRENOL.' The symbol ™ must only used in connection with:
- unregistered trademarks, including pending trademark applications; and
- trademarks not registered in the Principal Territories, where the relevant document is global.
Trademarks licensed to Shire and Third-party Trademarks
As a general rule, trademarks licensed to Shire from third parties, and third party trademarks identified in Shire documents intended for external publication should be referenced in accordance with these guidelines, however, specific trademark obligations under any relevant licence should be investigated and considered.
Annual Reports and other Shire documents filed with Companies House or the SEC should contain a glossary of trademarks cited at the end of the document. The glossary of trademarks should be divided between Shire's trademarks and third party marks.
Similarly, third party owners of product trademarks referenced in Shire press releases should be identified at the end of, or as a footnote to, Shire press releases.
If you have any trademark questions or queries please contact the appropriate Legal Services department (depending on the country) on the E-mail addresses below:
legalservicesUS@shire.com
legalservicesUK@shire.com
legalservicesCA@shire.com